PALERMOS

Whoever said you can't mix business with pleasure was completely wrong. When you start with a deep fondness for a company, its owners, and its history, everything flows naturally. What began with kids in the same high school class grew into a friendship and a robust creative partnership. Together we've created new brands, invigorated old ones, integrated new companies, conquered new categories, and most recently, brought the rich history of the company and its founder to life - literally - through careful crafting with multiple AI platforms.

The result is a fun, engaging series of videos that allows the original Papa Palermo to tell his own story and share what makes the brand so extraordinary. The downside? After working on and with him for so long, I think I have to buy him a Christmas present.