When Fromm decided to enter the ultra-premium fresh-frozen food category, we knew we needed to pull on our Wellingtons and lean in on their rich heritage of pet food innovation. We began by creating a name rooted in the community, and backed by five generations of farming. The branding and packaging had to have clear differentiation from many of the well-financed newcomers to the industry, and it needed robust support online and in-store. We developed both sales materials and an integrated marketing campaign based on family authenticity, observable quality, supply chain integrity, and a legacy of trust.

We always enjoy the chance to build from the ground up, work directly with key stakeholders, and get our boots dirty.