For many of us (a generation or two ago) Lender’s Bagels were the first bagels we in the grocery store. And we fell in love. They brought fun to the category, and introduced us to a robust alternative to sliced bread. After several changes of ownership and decades of neglect, the brand was acquired by Grupo Bimbo, and in need of a reboot.

We brought the fun back – and the characters. We began with a fresh color palette and an all-new, bold logo. The packaging was next, with strong color-blocking, strong branding and easy differentiation at retail. To make it all succeed, we infused the social and integrated media with engaging creative that brought attention to the brand, and sales to the dairy case.

And along the way, all the delicious recipes we developed for social gave us a great reputation for food photography, some stellar analytics, and roughly 2 extra inches of waistline.